How would you like to create digital content that activates a direct response? Viewers, partners, attendance, sales, phone calls, clicks, subscribers, likes, shares, donations, pledges, votes, and much more. It's all possible when you understand important creative and practical steps needed to produce compelling content. In this book, Content That Delivers, you'll see how you can evaluate your market and design a targeted digital message that will achieve your goals. Learn to take your idea, craft a message, manage the creative, and.
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